Beer Industry of Florida, Inc.'s (BIF) members are an integral part of their communities. They promote safety in the areas where our families live, work and play. They are leaders in their communities and care deeply about promoting the responsible and legal consumption of malt beverage products. They work with the 130,000 American men and women of the beer distribution industry nationwide in an effort to eliminate drunk driving, alcohol abuse and the underage purchase and consumption of alcohol.
BIF members require that their sales personnel complete training before meeting with customers. They conduct sales meetings and their employees are reminded of their obligation as responsible vendors. Their promotional materials are created keeping in mind their responsibility to their communities. They also display their responsibility messages on all signs, banners, posters, trucks and other forms of advertising.
TIPS (Training for Intervention Procedures) is a nationally recognized program that trains managers, bartenders and wait staff to serve alcohol responsibly in any setting. Those who participate in the class learn to recognize signs of intoxication, prevent alcohol sales to minors and intervene with patrons who are already intoxicated. Find out more at www.gettips.com.
BIF members work with local elementary, middle and high schools, local physicians, area merchants, the Girl Scouts and numerous civic organizations to help us deliver our responsibility message. They also work closely with college officials by sponsoring and leading workshops on campus to encourage safe, legal and responsible consumption of alcohol.
Alcohol is not like other consumer goods and can have serious consequences if abused by adults or consumed illegally by those underage. That is why BIF members take steps to ensure the safe and legal sale of malt beverage products and fight efforts to weaken regulations that exist to provide a safe and orderly marketplace.
If you would like one of our members to speak at your school, community or civic event, please contact us.